Students who have yet to visit Hangout@UOB are not likely tovisitbased on the current offerings of Hangout@UOB as it is not intriguing. Those whohave visited Hangout@UOB, are not likely to return if there is no purpose/reason to.
# INSIGHT 2
The majority of students have the wrong impression and connotation of Hangout@UOB
# INSIGHT 3
Students feel that the traditional way of “selling” consumers on UOB offerings is not appealing and effective
# INSIGHT 4
Students are unaware of the perks and promotions that UOB offers due to the under utilization of UOB current product/ features
