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Competitor Analysis 

STUDENTS WITHOUT UOB ACCOUNTS

51% of non-UOB customer have an account with DBS/POSB, 37% with OCBC and 12% with other banks such as HSBC, Maybank etc

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WHY DO STUDENTS NOT HAVE A UOB CARD?

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42% of them lack knowledge about UOB products.

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19% stated that the perks are not attractive enough

 

30% stated concerns about accessibility and financial ability in opening an account

DEBIT CARD OFFERINGS 

FRANK OCBC

FRANK OCBC

UOB ONE DEBIT CARD

UOB ONE DEBIT CARD

POSB PASSION CARD

POSB PASSION CARD

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  • 60 Unique card designs 

  • 1% cashbacks

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  • 3% cashbacks

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  • 1 for 1 deals 

  • 4% cashbacks

MIN AGE REQUIREMENT

16 YEARS OLD

18 YEARS OLD

16 YEARS OLD

INTEREST RATE

0.05% - 0.2%

0.05% - 0.25%

0.04% - 0.16%

INITIAL DEPOSIT / MINIMUM BALANCE

$0

$1,000

$0

ADDITIONAL INFORMATION

39 Branches
1,100 ATM Islandwide
shared with UOB

63 Branches
1,100 ATM Islandwide
shared with OCBC

87 Branches
1,100 ATM Islandwide

SPECIAL CONCEPT BRANCHES

DESIGN

FEATURE #1

FEATURE #2

DESIGN

FEATURE #1

FEATURE #2

D
B
S

O
C
B
C

U
O
B

 The use of wooden and brick textures, and warm coloured lighting creates a warm and rustic theme with the intention to make customers feel relaxed.

Café + branch concept:

 Customers can enjoy the freshly brewed coffee from the “Bettr Barista” espresso café located at the front

It has features such as advanced ATMs with video teller capabilities, VR corner for retirement planning and a humanoid robot to guide customers

The use of plant walls and wooden furniture for a modern eco-friendly theme, and neon light signs with black-themed walls to bring out a retro perspective keeps up with current student trends.

OCBC has a wall of card designs for students to choose and get excited for when becoming a OCBC customer.

 It has sustainable cooling technology & a cashless vending machine available for OCBC customers

Outstanding and contrasting colours aimed to connect with youths and bring across a fun atmosphere

Mural Wall. An eye-catching artwork created by students. Students can enjoy drawings and take pictures with it.

Digital Interactive Wall with AI for a different social engagement approach with students

WEBSITE COMPARISON

OCBC

OCBC

UOB

UOB

DBS

DBS

​Marketing CLOSELY caters to youths' interest

  • Bright and attractive colours 

  • Fun backgrounds and emojis

  • Different font sizes and colour 

  • Pictures of current youth appearance

​Marketing SOMEWHAT caters to youths' interest

  • Interesting colour choice

  • Pictures of people to bring out qualities of UOB - fun, sociable and value for money. 

  • Information on the website is good and relevant. 

  • Simple use of animations

​Marketing DOES NOT cater to youths' interest

  • Does not have a dedicated website for youth

  • Simple font size and colour

  • Website lacks intuitiveness

Overall, it is a really well-designed website that is intuitive to students.

9/10

Overall, it is a well-designed website that is informative to youths.

7/10

Overall, the website has a simple design with easy-to-understand content.

5/10

WHAT DOES THIS MEAN FOR UOB?

UOB is severely lacking in its capability and competitiveness to connect with youths when compared to OCBC and DBS. It would be difficult to take market share in the youth demographic if they do not upgrade themselves.

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